Grow Your Business With These Mobile Marketing Concepts ...

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Category: Mobile Marketing | Added on: Tuesday, May 29th, 2012 | Total: 35 Views

Customers love to give their opinions about products, so including product quizzes or response questions that work on mobile devices is a great thing to incorporate into your mobile marketing campaign. Trivia is also great to include. A quiz question, when sent to a mobile device, can prompt consumers to provide you with valuable information. Using quizzes can help you get feedback on your products while entertaining the customers.

Do a test on usability. If your customers can not see what you are forwarding to them, your efforts will be wasted. Limit your testing over specific devices and set up a testing account where you can ensure they are coming through correctly. You can have employees, family or friends be your testing group.

Stay current. Do not get overly excited and rush into mobile marketing. It is important to remember the purpose of what you are trying to accomplish. Make sure your potential customers are interested in the information you send out. If it is relevant, they?ll give you business.

Your first step should be focusing on building a database. Do not just add random cell phone numbers when you are constructing a mobile marketing database. The reason is you must have their permission before you begin doing this. You can accomplish this by using web forms or you can have the person sign up via text messaging.

A successful standalone mobile platform must have a home base. Your mobile presence is dependent upon driving your customers to that base, or keeping contact with those who are already in contact with you. It is a terrible idea to base your business around your mobile platform solely.

Utilize an A/B testing process on the homepage of your mobile site. This will help you test which strategies work and which ones don?t, which is as crucial to mobile site development as it is to creating standard web pages. Have two versions of your page and see which gets the highest number of conversions. The results will show you which version you should choose to develop further.

Set the times that your MMS text messages are sent to your customers for normal business hours. No matter how loyal the customer is, or how exciting the promo, they will not be happy about receiving a text at an odd hour.

Try your hand in multiple marketing arenas for increased success. Use Facebook, Twitter, your site and your physical store (if there is one) for promoting. Give your mobile marketing plenty of coverage, in order to give your customers many different chances to opt in.

Consumers are looking for a specific value from your mobile marketing campaign. When you send messages to anyone outside your immediate social circle, your content must have some value to the reader if you want to nab their attention. Offer something that corresponds to the interests of your audience. For instance, business executives will enjoy receiving a coupon for a nice restaurant. If you want to target the middle-class family, your offer should be something related to family.

Be somewhat stingy with how often you send offers. You?ll realize higher redemption rates if you don?t send them out too often. You want your customers to feel as if they are going to miss out on a fantastic opportunity if they don?t jump on the offer immediately. If they know they will be getting another discount soon, they will not jump at the chance to make a purchase.

While there are many different mobile marketing techniques, they all share common fundamental concepts. However, the forms of technology and ways of applying these techniques vary. After investing some of your time into researching them, you should be able to determine which will best suit your needs and budget as a business owner.

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NYC Arts Picks | Theatre | Arts & Entertainment | Epoch Times

By Evan Mantyk
Epoch Times Staff Created: May 28, 2012 Last Updated: May 28, 2012

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This scene from ?La Bayadere,? titled ?The Kingdom of the Shades,? is among the most celebrated in ballet. American Ballet Theatre is performing the classical ballet through May 28 at the Metropolitan Opera House. (Rosalie O?Connor)

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PERFORMING ARTS

?La Bayadere??American Ballet Theatre

First performed by Russia?s Imperial Ballet in 1877, this Indian tale follows the tormented love between temple dancer Nikiya and the warrior Solor. The gods? justice ultimately prevails. A scene in the ballet, ?The Kingdom of the Shades,? is among the most celebrated in classical ballet. Music by Ludwig Minkus, and choreography by Natalia Makarova. Approximately 2 hours and 42 minutes.?

The Metropolitan Opera House, Lincoln Center
Now through May 28, times vary
Tickets: $20?$230
www.abt.org

Sergey Khachatryan. (Pascal Le Segretain/Getty Images for Montblanc)

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Violinist Sergey Khachatryan

This young Armenian virtuoso will perform Beethoven?s Violin Sonata in A major (?Kreutzer?) and Bach?s Partita No. 2 for Solo Violin. Khachatryan won first prize in the VIII International Jean Sibelius competition in Helsinki in 2000, at the age of only 15, becoming the youngest person to ever do so. He is accompanied by his sister, pianist Lusine Khachatryan.

Beethoven: Violin Sonata in A major (?Kreutzer?)
Bach: Partita No. 2 for Solo Violin
Alice Tully Hall, Lincoln Center
Wednesday May 23, 7:30 p.m.
Tickets: $45$?77
www.lincolncenter.org/

Mozart?s Masterwork at St. Patrick?s Cathedral

Amid the sublime setting of St. Patrick?s Cathedral, the cathedral?s choir and orchestra will provide a secular concert, performing Mozart?s masterwork, Mass in C Minor, K. 427. The choir has performed for many heads of state and the secretary-general of the United Nations. Dr. Jennifer Pascual conducts.

St. Patrick?s Cathedral, 460 Madison Ave.
Thursday, May 24, 7 p.m.
Tickets: $20?$30
www.saintpatrickscathedral.org

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Schubert, Bartok, and Dvorak ? NY Philharmonic

The New York Philharmonic will perform Dvorak?s ?Carnival Overture,? Bartok?s Violin Concerto No. 1, and Tchaikovsky?s Symphony No. 4. Alan Gilbert conducts and Glenn Dicterow is featured on violin.?

Avery Fisher Hall, Lincoln Center
Saturday, May 26, 8 p.m.
Tickets: $31.00?$118.00
Nyphil.org

New Amsterdam Symphony Orchestra

Noted for showcasing emerging young conductors, soloists, and composers, the New Amsterdam Symphony Orchestra will perform Mozart?s Symphony No. 36 (?Linz?) and Borodin?s ?In the Steppes of Central Asia.?

Peter Jay Sharp Theatre at Symphony Space
Thursday, May 31, 8 p.m.
Tickets: $20, children $12
www.symphonyspace.org

FINE ARTS

Art of Stephen Scott Young

Forty of the exquisite watercolor paintings of living master Stephen Scott Young will be on view and sale at Christie?s. His acclaimed realist works capture in detail the spirit of the Bahamas, Florida, and coastal South Carolina through their people, landscape, and architecture.

Christie?s Private Sales Galleries, 1230 Avenue of the Americas, 20th floor
Exhibition: Now through June 11
This event is free
www.christies.com

North Italian Paintings from the Accademia Carrara, Bergamo?

Called a jewel among Italian museums, the Accademia Carrara is closed for renovation, an unintended boon for New Yorkers. Because of the closure, the museum has been able to lend New York 15 masterpieces by Venetian and north Italian painters of the 15th and 16th centuries, including works by Bellini, Titian, and Lorenzo Lotto.

The Metropolitan Museum of Art
May 15?Sept. 3
Tickets: $25, Children under 12 free
www.metmuseum.org

A Window on Nature: Art of Asuka Hishiki

These 35 watercolors depict plants and insects in superb detail and refreshing style. Artist Asuka Hishiki takes her inspiration from 18th century naturalist and scientific illustrator Maria Sibylla Merian. Hishiki writes, ?I love to share the beauty and the simple and quiet moments.?

The Arsenal (in Central Park) 830 Fifth Ave.,
Now through June 6
Weekdays only, 9 a.m.?5 p.m.
Free
www.nycgovparks.org

Beauties of the Gilded Age: Peter Mari??s Miniatures of Society Women

These nearly 300 watercolor-on-ivory miniatures are portraits of women believed epitomize female beauty. They were commissioned by New York socialite Peter Mari?, between 1889 and 1903, amid the rapid development and luxury of America?s Gilded Age. The fragile and rarely exhibited portraits will be displayed in four-month rotations.

New-York Historical Society, 170 Central Park West
Now through July 8
Admission:$15, kids 7?13 $5, under 7 free
www.nyhistory.org

Patricia Watwood: Myths and Individuals

Patricia Watwood?s contemporary classic paintings, many of them masterful lifelike portraits, are on display at The Forbes Galleries. Watwood writes, ?I chase what artists in the past have also chased?a celebration of the human form, a passion for and humility before nature, a belief that metaphor and narrative can help us puzzle out the mysteries of our time here on earth, and a belief in the emotional power of the common visual language of representation.?

The Forbes Galleries, 62 Fifth Ave.,
Now through June 9, Tuesday, Wednesday, Friday, Saturday, 10 a.m.?4 p.m.
Admission is free
www.forbesgalleries.com

Renaissance Venice: Drawings from the Morgan

Visit the Golden Age of Venice and its territories during the 16th century. This exhibit features drawings, books, maps, and letters dating back 500 years. Great masters featured include Paris Bordone, Vittore Carpaccio, Lorenzo Lotto, Jacopo Tintoretto, Titian, and Paolo Veronese.

The Morgan Museum and Library, 225 Madison Ave.,
Now through September 23.
Adults: $15.?
Children under 12: Free
www.themorgan.org

FAMILY

Shipshape: Nautical Scale Models

From a ship in a bottle to a massive World War II warship, this exhibit explores the art and craft of shipbuilding with variations. Drawn from the Intrepid Museum?s collection and loans from other institutions and collectors, the exhibit includes large-scale models of USS Constitution and USS New Jersey, a modeler?s workbench, and World War II nautical toys.

Intrepid Sea, Air & Space Museum 12th Avenue and 46th Street
Now through July 8
Tickets: $24, $19 (ages 7?17), $12 (ages 3?6)
www.intrepidmuseum.org

?Monkey King?: A Story from China

A children?s exhibit exploring the classic Chinese tale of the ?Monkey King.? The mischievous supernatural monkey decides to mend his ways by embarking on an epic journey across China to retrieve the Buddhist scriptures from India. For ages 4 and up.

Children?s Museum of Manhattan, The Tisch Building at 212 W. 83rd St.,
Ongoing, Tuesday?Sunday 10 a.m.?5 p.m., Saturday until 7 p.m.
Admission: $11 for everyone over 12 months old
www.cmom.org

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Astrograss. (Lara Weschler)

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Governors Island Family Festival

Get off the mainland and take your kids to Governors Island, where they can enjoy music, theater, dance, arts and crafts, face painting, and maritime education. Featured performers include local kid friendly bluegrass band Astrograss as well as The Maybelles and Arm of the Sea Theater.

Nolan Park, Governors Island, ferry located near Staten Island Ferry
Saturday May 26, 12 p.m.-4 p.m.
Free
www.nycgovparks.org

Submit Arts Events

The arts at their best are not purely for entertainment or the reinvention of art itself. Rather, they strive forward with traditional forms, toward technical mastery, and place the highest value on virtue and the spiritually sublime.

Email events for consideration to NYC_news@epochtimes.com

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How to Fit Facebook Into Your Design: Avoid the Suck of Social Media

I?ve done a number of presentations about social media and branding, and one question I usually get is how do you find time to keep up with social media. It can be a struggle to figure out how to have meaningful interactions on social media channels such as Facebook and Twitter without it sucking up all your time.

Making time and space for social media

As a designer, I also see another potential ?suck? of social media. The fact that small businesses need to throw a large number of social media icons and contact info into everything from their web site to their print ads or other marketing materials.

Yesterday, I was listening to the radio and heard an ad for a local garden shop. Out of the 30 seconds, a full one third of the time was getting out all their contact information. It started with their physical address and phone number, then went on to the URL of their web site, their Facebook page and finally their Twitter handle.

I see a similar crush in things like web site design.

Small business owners often feel that their web site design must incorporate a way for viewers to ?like? their company?s Facebook page. In addition, they may also display other friends who?ve liked their page. Viewers may also have the opportunity to ?like? pages within their web site. Finally, they may show a feed of recent Facebook activity. Beyond Facebook there are Twitter handles to share and Twitter feeds. And don?t forget LinkedIn, YouTube or Pinterest!

It can be a real challenge for the web designer to get all of these elements into the design and not look cluttered.

When is it too much Facebook?

I had been thinking about this topic and writing this post for a while, when I saw this headline on the Mashable web site. I took a screen shot because it really illustrates my point.

Can you get too much Facebook into one web design? Example from Mashable.com

Social media I love thee, let me count the ways

• Viewers can click ?like? in the lower left corner. I?m guessing this is to ?like? this particular article, which will have it show up as a status item in your own timeline on Facebook. You can see three more similar like buttons on each different article up there (ie Confirmed: SpaceX Dragon? and the others in the horizontal bar).
• On the lower right it shows that more than 800,000 people have liked Mashable on Facebook. This means they?ve clicked on Mashable?s Facebook page and hit like there. If you do that, you?ll see Mashable?s posts show up in your own timeline (how frequently depends on many factors).
• In the top right, you have the option of ?signing in with Facebook?. If you are doing something on the site that requires logging in?posting a comment for example?you can use this feature to make the sign-in process quicker.
• Finally, near the middle top they are enticing readers to try their new ?Social News App?. I haven?t tried this, but they put the Facebook logo there one more time for good measure.
• Beyond Facebook they also suggest you connect with them, or promote them via: Twitter, Linkedin, Google+, Pinterest and StumbleUpon.

Then, the irony of this screen shot is that the headline of the story suggests that nearly half of Americans think Facebook is a passing fad.

What about for your small business web site?

It?s important to realize that Mashable calls itself ?The Social Media Guide?. It is highly engulfed in the prominent social media channels and they are central to Mashable?s mission.

A small business web site, on the other hand, probably wants to tone this down. As I described above, there are now many different ways to post, like and interact with Facebook and it?s probably best to start by limiting it to what your web site viewers are comfortable with.

I?m going to wager that many, many people think that by hitting any ?like? button on a corporate site they?ve essentially ?liked? that company?s Facebook page, even when that is not always true. They may be just liking one page of web site content and posting it to their own timeline.

At this point, I think it?s best to start with this traditional way of sending viewers to Facebook to ?like? your company page. This, ideally, puts your ongoing Facebook posts into their timeline.

But this is a quickly evolving space. It seems like just as the masses get used to something in Facebook it all changes. And you may be forced to adjust your web site links. Also, think about the channels that mean the most to your audience. If they more heavily into LinkedIn or YouTube, than position those links most prominently.

Tags: Facebook, icons, likes, Web Design

Posted on Thursday, May 24th, 2012 and filed under Social Media, Web Design. You can follow any responses to this entry through the RSS 2.0 feed. Join the conversation by leaving a comment, or trackback from your own site.

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Calmer winds help New Mexico forest fire crews go on offensive

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Social Networking Tips For Successful Business Marketing ...

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Category: Social Media Marketing | Added on: Sunday, May 27th, 2012 | Total: 181 Views

Commit yourself to building a strong relationship with your customer base, if that is the type of relationship you want. Drive sales to your site with simple advertising messages delivered via social media. If you desire getting on the same level as your customers, just say hello to them! Your customers will let you know where to go from there.

It is important to used varied content to entice people to follow the social media marketing campaign that you are promoting. Generate posts that relate to your niche. These could include stories or perhaps external provider links can be made available from within your industry. Try running contests, posting pictures or asking questions. Interact with those whom you follow. Engage them with your product as opposed to using sales pitches repeatedly. Try to find ways to have customers think about how your business and products adds to their way of life, rather than how you will affect them financially.

Use the programs Twellow or Tweepi to find the best Twitter followers. These programs are designed to locate the highest attention lists, and also who runs them. Then, you can send messages suggesting that your account be added to their lists.

You cannot do well in social media if people aren?t visiting your profile or are not interested in your content. Take some time planning, writing and then proofreading the content to make sure it is engaging and informative. You can add captivating headlines and sub-headlines as a polishing touch.

If you tweet only quotations from other people, your followers will quickly learn that you don?t have anything of your own to say. Your followers will view the material as filler material, which is insignificant and often ignored. Only post things that have something to do with your company or if you do it yourself.

Users can update their location through their mobile phones with Facebook Places. Build your own Facebook place and give your customers a discount for checking in ? they can show you they?ve done it on their smartphone. Foursquare has a similar feature you should think about using.

When you are looking to create content to put on your Twitter of Facebook, make sure it is proofread. You should make sure your work looks professional. Limit your use of abbreviations in your writing when using sites such as Twitter. Try really hard to make sure your content looks good.

Until you develop you own unique style in the social media world, mimic the style of those that you admire. You need to find out how your competition works in the field of social media marketing, then you should copy it for a while, so you can find out what makes you and the people you service successful. Discover their social profiles. Analyze what they post, as well as the specials that they run.

Have a party organized around Twitter. In other words you should organize a certain time when your audience is going to use Twitter in order to chat about certain specific topics using hash tags. Other bloggers are a great source to help advise your customers. Make sure all of them blog about your upcoming party to their own unique audience.

You should find different ways to interact with customers on a personal, as well as professional, level. Leave them comments on their Facebook status or blog post if you feel that this is appropriate. This does not mean jumping in on a personal exchange, but it should be aimed at issues that are relevant to your product or service.

There are countless advantages of using social media marketing for your business. Most people have profiles and are ready to interact with you and learn more about your products. These tips have opened your mind to the things that social media makes possible. Sign up on popular networks and start working.

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Samsung Galaxy S2: rilasciato l?aggiornamento I9100XWLPF

A meno di un mese di distanza dal rilascio di Android 4.0.3 Ice Cream Sandwich, i fortunati possessori di un Samsung Galaxy S2 possono sorridere: da poche ore, infatti, ? disponibile un nuovo aggiornamento del proprio firmware. L?update ? rivolto solo agli utenti NO-Brand (almeno per il momento) e potete aggiornare il vostro smartphone utilizzando Kies oppure la procedura di aggiornamento automatico in Wifi tramite OTA. I dettagli del firmware sono:

• PDA: I9100XWLPF
• MODEM: I9100XXLPX
• CSC: I9100OXILP6
• Data di Build: 18 maggio 2012

In questo momento sto scaricando ed installando l?aggiornamento che, a quanto pare, migliora la reattivit? del sistema e modifica alcuni aspetti, come quelli legati alle notifiche dei messaggi e delle chiamate perse. Se qualcuno di voi nota qualche altra miglioria o implementazione, non esitasse a segnalarla!

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Memorial Day Skywatching: See the Half Moon Pass Mars

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