endoskenichi: AMD's Ultrabook competitor to focus on price, undercut Intel

Tuesday 17 January 2012

AMD's Ultrabook competitor to focus on price, undercut Intel

When AMD showed off its upcoming Trinity APUs at CES the company was pretty light on the details. We're still stuck holding our breath for specs, but DigiTimes is reporting some alleged info on pricing. According to the report, AMD's "Ultrathin" laptops will hit shelves priced between $100 and $200 less than comparably-equipped Intel machines. Of course, the folks from Sunnyvale have traditionally hit Chipzilla on pricing rather than performance (except during a brief period in the aughts when Intel got lost in the Netburst woods), so dirt-cheap AMD "Ultrabooks" wouldn't come as much of a surprise. Then again, pressure on both the laptop and tablet front could cause the Santa Clara crew to reevaluate its pricing strategy leaving its competition to either further cut profit margins or find a new angle of attack.

AMD's Ultrabook competitor to focus on price, undercut Intel originally appeared on Engadget on Tue, 17 Jan 2012 10:33:00 EDT. Please see our terms for use of feeds.

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