There may be nothing more frustrating when you?re trying to build a strong affiliate marketing plan than to see your email promotions fall apart because of poor email deliverability. The formula of marketing is one that you should be able to trust.
You know you have a good product or service that customers will benefit from and that will bring you repeat business once customer relationships are normally found. You know there is a market niche available that are highly likely to patronize your company. You know that there is a market requirement for your product or service so once the customers are aware of what you have to offer, sales potential is important. Marketing techniques should work to bring customers aboard to get the sales moving and take your small business to the next level.
Small wonder that you receive frustrated because with all the elements set up, the problem is your marketing emails aren?t getting to the customers. So you have to pay additional money on email delivery monitoring and management services and other time establishing relationships with ISPs just to get permission to push your emails by way of the customers.
There really is no equivalent blockage inside the non internet marketing world. It really is as though you put a billboard on the busiest intersection in town where customers you know will use your services drive every day only to find they closed the freeway and no customers will see the billboard. But you have to pay for it anyway.
Maybe it?s rethink the equation. For starters, email is one of the oldest types of internet communications there is. Maybe it?s too old. It is tall enough that a culture of fear continues to be built around the whole spam problem and complicated tools are in use by customers, ISPs and spammers all at war about whether scam artists can abuse internet customers through email.
But something is different right under the feet of email scammers that has also altered the formula for website marketing entirely. And that change might have made email as a less important affiliate marketing tool. The thing that has changed is Web 2 ..0 which has changed the formula depending on how people use the internet and how people market on it as well. Because WEB 2.0 is different the approach to the internet to produce web site more than just online brochures but living ?places? where people interact and the web visitor becomes a vital part of the web site itself, that changes the way you might approach marketing to web savvy customers.
As odd as it may seem, email may be not fast enough as a mode of communication using your customers in this day of im, message boards and voice over internet communications. It is not that people don?t use email any further because they do. But with the imposition of so many restrictions causing email deliverability to become a nightmare, a shift in focus to direct marketing with a very active internet community on the web site is in order.
This means that as opposed to throwing good money after bad attempting to fix the email deliverability problem, maybe e-mail marketing is no longer where the smart money comes. Instead the smart money might be better used to update your site, to make your online ?presence? a real place and to build and then capitalize on live and active web traffic as a far more dynamic method to conduct your marketing campaign.
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